Our Story
At Loved by Ella, we’re all about making bridal dreams come true—without the jaw-dropping price tags. It all started with Ella, an award-winning wedding photographer who spent years helping brides plan their perfect day.
One question Ella heard over and over was: What’s the most flattering veil that photographs beautifully? She always had a go-to recommendation—until one bride came back, horrified by the price. Nearly a thousand dollars for a simple veil? Ella couldn’t believe it either.
Determined to find an alternative, Ella scoured shops and online stores, only to be disappointed by what was on offer. There were no perfect, reasonably priced veils that ticked all the boxes—so Ella decided to create one herself. And with that, Loved by Ella was born.
The Perfect Veil for Every Bride
Ella designed the Isla veil to solve a common bridal dilemma. “Veils need to be long and sheer to look flattering,” she explains. “They photograph better, draw the eye from top to bottom, and make any bride look her best.”
The Isla veil became an instant hit—its lightweight, sheer design complements any ivory wedding gown, making it a foolproof choice for every bride.
It Didn’t Stop at Veils...
As brides gushed over Ella’s veils, another question started popping up: Where can I find high-quality robes for getting ready? Many had ordered robes from overseas, only to discover they were too short, too thin, or just poor quality.
Ella knew brides deserved better, so she curated a collection of flattering, comfortable, and oh-so-soft robes. And here’s the thing—we don’t personalise our robes. Why? Because your gift should be one your loved ones can wear again and again. There’s no need for “bridesmaid” embroidered across the back. Plus, without embroidery, the robes sit smoother on the body, photograph better, and feel more comfortable to wear.
Designed to Be Worn Well Beyond the Big Day
We’ve heard it time and time again—our robes aren’t just for the morning of the wedding. Brides love wearing them on their honeymoon and long after their wedding day has passed. With all the effort (and thousands of dollars!) that go into your dress for the ceremony, you deserve to start your day in something just as special.
At Loved by Ella, we’re passionate about making women feel as beautiful as they look. Every piece we create—from our timeless veils to our elegant robes—is designed to flatter, photograph beautifully, and bring joy long after the big day.
We’re proud to be part of so many love stories, helping brides feel their absolute best from the moment they slip on their robe to the final moments of their reception.